AdSense Privacy Policy Generator
AdSense has a specific, written privacy-policy requirement, and most rejected sites miss it the same way: they carry a generic "we may use cookies" paragraph with none of the disclosures Google actually asks publishers to make. Google requires you to recognise third-party vendors serving the ads, explain that cookies personalise advertising based on visits to your site and other sites, and link the opt-out mechanisms — Google Ads Settings and aboutads.info — plus its partner-site technology page.
This generator emits that block when you tick "advertising", alongside the analytics, GDPR and CCPA sections a modern ad-funded site needs. Just as important are the warnings: a policy is the document, not the compliance, and the EU consent requirement for personalised ads lives in a banner, not in this text.
Must be a mailbox you actually read.
Shown as 'last updated'. Fill it in when you publish.
Fill in: Site name, Site URL, Contact email — placeholders remain until you do.
A privacy policy alone does not satisfy the EU/UK consent requirement for personalized ads — a cookie consent banner must appear before ad scripts load. Pair this policy with a consent mechanism.
Under California law (CPRA), personalized advertising can count as "sharing". If you run ads for California visitors, add an opt-out link (for example "Your Privacy Choices") near the site footer, not only inside this policy.
PRIVACY POLICY
Last updated: [DATE]
This Privacy Policy explains how [SITE NAME] ("we", "us") collects, uses and protects information when you visit [SITE URL] (the "Site"). We collect only what the Site needs to work, and this page tells you exactly what that is, what we use it for, and what choices you have.
1. Information we collect
Information you give us:
• Contact and support — if you email us or use a contact form, we receive the name, email address and contents of your message.
• Technical records — like most websites, we log your IP address, browser type, referring page, pages viewed and timestamps when you browse.
2. How we use information
We use the information above to operate, secure and troubleshoot the Site; respond to your messages; understand how the Site is used and improve it; display the advertising that funds the Site; comply with the law and prevent abuse.
We do not sell personal information to anyone, and we do not share it with third parties except the service providers listed in section 4, or where the law requires it. Note for California residents: personalized advertising can count as "sharing" for cross-context behavioural advertising under California law — section 3 explains how to opt out.
3. Cookies and similar technologies
Advertising — the Site is funded by advertising. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google's Ads Settings (https://www.google.com/settings/ads), or opt out of a third-party vendor's use of cookies for personalized advertising at https://www.aboutads.info. Google's partner-site policies are described at https://policies.google.com/technologies/partner-sites.
Analytics — we use Google Analytics to understand aggregate usage of the Site. It sets cookies that distinguish visits from one another but do not identify you by name. You can opt out with Google's browser add-on at https://tools.google.com/dlpage/gaoptout or by blocking analytics cookies in your browser.
Essential cookies keep the Site working and remember preferences such as your settings. You can block or delete cookies in your browser at any time; parts of the Site may then stop working.
4. Third-party services
We share information only with the services that operate the Site: advertising partners (Google AdSense), Google Analytics. Each processes data under its own privacy policy. We do not otherwise disclose personal information except to comply with law, enforce our terms, or protect the rights and safety of the Site and its users.
5. Retention and security
We keep personal information only as long as the purposes above require, then delete or anonymize it. We protect it with reasonable technical and organisational measures. No method of transmission or storage is perfectly secure, so we cannot promise absolute security.
6. Your rights and choices
If you are in the EU or UK: we process personal data under these legal bases — consent (advertising and analytics cookies, the newsletter), contract (accounts and orders), and legitimate interests (security and site logs). You have the right to access, correct, erase, restrict and port your data, to object to processing, and to withdraw consent at any time; withdrawing consent does not affect earlier lawful processing. You can also complain to your local supervisory authority. Email [CONTACT EMAIL] to exercise any of these rights.
If you are a California resident: you have the right to know what personal information we collect, to delete it, to correct it, and to opt out of its "sale" or "sharing" for cross-context behavioural advertising. We do not sell personal information for money. To exercise any right, email [CONTACT EMAIL]; we will verify your request and respond within the time the law allows, and we will never discriminate against you for exercising these rights.
Everyone else: email [CONTACT EMAIL] and we will help with the equivalent requests.
7. Children
The Site is not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child has given us personal information, email [CONTACT EMAIL] and we will delete it.
8. Changes to this policy
We will post any changes on this page and update the "last updated" date. Significant changes will be flagged more prominently.
9. Contact
Questions about this policy: [CONTACT EMAIL] — or write to us through the contact page on [SITE URL].This generator writes the policy, not your compliance. Only tick what is genuinely true — a policy describing data practices you don't have is worse than no policy. Set the date when you publish it.
Starting values are set for a typical adsense sites scenario — change any field to match yours. Need the plain version? Privacy Policy Generator.
The clauses Google requires, and where they land
Google's program policies state what a publisher's privacy policy must contain. The three required elements, and where the generated policy puts each one:
| Google requires | Where it appears in the policy |
|---|---|
| Disclosure that third-party vendors and ad networks serve ads | Section 3, Advertising — "Third-party vendors, including Google..." |
| Statement that cookies personalise ads based on visits to this and other sites | Section 3, the sentence beginning "Google's use of advertising cookies..." |
| Opt-out via Google Ads Settings and aboutads.info | Section 3, both links, in the wording Google's own publisher guidance uses |
| Link to Google's partner-site technology page | Section 3, closing the advertising paragraph |
| Sensitive-category and consent compliance for EEA/UK users | Section 6 GDPR rights, plus the consent warning below the tool |
The policy is the document; consent is the banner
The single most common misunderstanding in this niche: publishing the required policy does not satisfy the European consent requirement for personalised advertising. Under the GDPR and the ePrivacy regime, a visitor in the EU or UK must consent before advertising cookies load — which is a consent banner wired to your ad scripts, not a paragraph on another page. The practical checklist for an AdSense site serving EU/UK traffic:
- A consent banner that appears before any ad script executes, with accept and reject options of equal prominence.
- A certified Consent Management Platform is the standard route — Google requires CMPs used with EEA/UK traffic to be certified under its programme.
- California: under CPRA, personalised advertising counts as "sharing" for cross-context behavioural advertising, which means an opt-out — the convention is a "Your Privacy Choices" link in the footer, honoured including via Global Privacy Control signals.
- The policy document records what you do and what rights exist; the banner and the opt-out link are where users act on it. All three ship together.
Why AdSense sites get flagged on privacy grounds
- No privacy policy at all, or one not linked from the footer where the review crawls expect it.
- A generic cookie paragraph with none of the Google-specific clauses — the literal most common rejection.
- A policy that describes data the site does not collect, or misses practices it does — over-templated policies are their own violation.
- A contact email that bounces; reviewers and users both test it.
- No mention of analytics while GA tags fire, or no GDPR section while EU traffic is served ads.
- An undated policy — the "last updated" line is how reviewers and users tell whether the document is maintained.
Frequently asked questions
- Does AdSense require a privacy policy?
- Yes. Google's program policies require every publisher to post one that discloses third-party advertising cookies, explains personalised advertising based on visits to your site and other sites, and links the opt-out mechanisms. It is one of the checks run before and after approval, not a formality at signup.
- What exactly must the AdSense privacy policy say?
- Three elements: that third-party vendors including Google serve your ads; that their cookies personalise advertising based on a user's prior visits to your site and other sites; and how users can opt out — Google Ads Settings and aboutads.info — plus a link to Google's partner-site technologies page. This generator writes that block when you tick "advertising".
- Do I need a cookie banner for AdSense?
- For EU and UK visitors, effectively yes — consent must be collected before personalised ad scripts run, through a consent banner backed by a Google-certified CMP. For California, an opt-out link honouring "sharing" is the requirement. For other regions it is not strictly mandated but is increasingly the norm. The privacy policy documents the practices; the banner collects the consent.
- Where should the privacy policy live on my site?
- On its own page, linked from the site-wide footer, with an effective date. The footer link matters because that is where both reviewers and users look first; a policy reachable only from one obscure page does not reliably satisfy the requirement.
- I also run Google Analytics — can one policy cover both?
- Yes, and it should. Tick both boxes and the generated policy contains the advertising block and the analytics block, including the GA opt-out link, in one document. Two separate policies for one site is a common source of contradictions.
- Is the generated policy enough for GDPR?
- It is the documentation half. The generated GDPR section states your lawful bases and the rights visitors can exercise; compliance also needs the consent banner for ad and analytics cookies, and honest execution of the rights — actually responding to the emails the policy invites. Tick the boxes that are true, and the warnings will point at the operational gaps the text cannot fill.